I’ve been where you are

Not in theory. In practice.


I didn't grow up talking about money. Nobody did. It was considered rude.

My first real education in personal finance came in the late 90s, sitting at a desk as a bill collector. I was a single mom with no college degree, listening to strangers explain why they couldn't pay. I heard every version of the story. And what struck me wasn't the debt. It was how alone people felt in it.

I was good at my job because I listened, not to collect, but to understand.

I went back to school because I had to. No funding, a child to support, and a ceiling I couldn't break through without a degree. That's when I had to start paying serious attention to my finances. I went looking for "the experts." I won't name names, but let's just say they were found wanting.

Over the years, through books, mentors, and eventually the right voices, the picture started to come together. I earned my degree, my MBA, and eventually my PhD in Finance.

Along the way I worked as a loan officer, helping clients navigate credit and home loans. That company went under in 2008, like so many others. I rebuilt. I kept going. My daughter graduated college and paid off every dollar of student debt before interest ever had a chance to touch it. I'm proud of that one.

I've spent over a decade teaching finance at the university level, and I love it. But the classroom reaches who it reaches. FinWe is for everyone.

Why I Built FinWe

I created FinWe because I know what it's like to manage the weight of past financial decisions, stay afloat today, and still hold onto a vision for the future.

The financial guidance that exists too often assumes you started in the right place, made the right moves, and just need a nudge. That's not most people's story. It wasn't mine.

I believe that with honest conversation, the right tools, and a space that doesn't judge where you've been, anyone can build a healthier relationship with money. That's what FinWe is here to do.

Background

J brings a combination of academic training and real-world experience that's hard to find in one place.

  • PhD, Finance

  • MBA with Distinction

  • BS, Business Management

  • 10+ years teaching finance in higher education

  • Background in mortgage lending and credit

  • Life & Health License (in progress)

Ready to start your journey?